Made CRM started with a simple observation: most small B2B companies are either paying too much for a CRM they barely use, or struggling with spreadsheets that don't scale.
I built my first custom CRM for a small team that had outgrown their spreadsheets but found their existing CRM overwhelming, overpriced, and full of features they weren't using. The result was a purpose-built tool that fit their exact workflow — their pipeline stages, their team, their terminology — and cost a fraction of what they were previously paying.
Small B2B teams don't need enterprise software. They need something built for them.
The experience made one thing clear. They need a tool delivered by someone who understands their business, and maintained by someone they can actually reach.
That's what Made CRM is. Custom CRM systems for small teams — wealth advisory, biotech, consulting, agencies, real estate, recruiting, law firms, accounting — simple enough to use on day one, built to grow with your business, and looked after by the same person who built it.